AI content creation tools don’t just come up with content from nowhere. They need prompts–and that’s where the human element comes in. Marketers can input descriptions, ideas about the tone of voice, and any key elements they want to be included before the AI tool generates the content (which often happens in a matter of seconds).

The tools work by using natural language processing (NLP) and natural language generation (NLG) models which learn the genetic makeup of human language to create their own versions that sound like they’ve been written by a real person. 

If you’re using Jasper, you can input a prompt, such as a few keywords, a short description of your business or topic for the tool to work with, and any other important pieces of information that are relevant. The AI then uses this information along with other data it has access to (basically, billions of pieces of content from around the web) to create content closely aligned to what you want.

The more you use the tool, the more knowledge it picks up and the more accurate it becomes every single time–especially if you’re telling it what you do and don’t like about its creations. 

As well as actually writing the content for you, AI content tools can also help you identify what to write about and how you should write about it. This is particularly useful if you’re struggling to come up with content ideas or don’t know what to write next. 

Once they come up with topic ideas, the tools are able to offer up suggested outlines and relevant information so you can make sure you’re including everything possible. The tools do this through NLP strategies, where they crawl through billions of other articles on the same topic and bring to light what areas are covered and any missing gaps.

This helps you consistently create content that’s better and more comprehensive than your competitors and it ensures you’re providing all the information your audience needs, which builds trust and credibility. 

Will AI take over human content creation?

The million-dollar question. In short, the answer is no. Robots are very unlikely to replace humans in any endeavor that’s inherently creative, and content creation is very much a creative pursuit, especially if you take away the scientific, metrics-focused side of it. 

So, while AI tools might become more prevalent, they are simply an aide for scaling content creation efforts and making sure marketers and brands are publishing content that’s the highest possible quality it can be–which, let’s face it, is great news for everyone.

And, when you use an AI tool to generate content, it’s doing just that–creating content. When you’re just getting started, there’s a very high chance the content will need a human touch, whether that’s through editing or formatting. You might need to optimize the content depending on the platform you’re using. Even when the AI tool becomes well-versed in your wants and needs, you’ll probably still have to tweak the content every now and then so it sounds the way you want it to. 

What type of content does AI technology work best for? 

AI technology can create lots of different kinds of content. At the moment, it’s most proficient at generating written content, like blog posts, whitepapers, ebooks, product listings, emails, subject lines, article titles, and more. 

However, there has been some movement towards video and audio creation and automation as those formats become increasingly popular for engagement. There’s a good chance we’ll see more AI tools emerging that focus solely on these types of content but, for now, the written content created by AI tools is of very high quality.